Acá Estoy!

  • Project
  • Year
  • Client
  • Art Direction
  • Illustrator
  • Graphic Design
  • Production
  • Logo animation
  • Acá Estoy
  • 2020
  • Unicef Argentina
  • Maña Ind.
  • Milton González y Valeria Moreiro
  • Maña Ind.
  • Roberto Connolly - Not Real
  • Diego Mazzeo y Rodrigo Pais

The Coronavirus pandemic changed the world as we knew it and confronted us with a multitude of new situations. UNICEF convened us to stimulate a conversation with adolescents and to bring to light their chores, anxiety, entertainment, occupations and interests during their quarantine.

The situation

The mandated social isolation due to the Coronavirus is a new moment for which we have no reference. During quarantine, boys and girls between 13 and 18 years old continue to interact on social networks, connecting with their friends and sharing experiences and content. As it has impacted on adults, the crisis also affects them, and they find themselves trying to adapt to the seclusion, to the family that surrounds them, balancing home and school obligations, the disorientation, the anxiety, and the need to socialize and to be entertained.

The campaign

#AcáEstoy (Here I Am) is a UNICEF campaign that attempts to stimulate interaction with adolescents and to find out how they are living through isolation. At a time when no one seems to hear them or give them a place in the public conversation, it’s a way to show the enormous resources adolescents have to take advantage of their time at home and to have a leading role in the quarantine.

The campaign challenges kids to do different things (some as easy as imagining how to choreograph dances or lip sync, and others that are less visible but very important, such as helping at home, fostering dialog with parents and grandparents, learning new things, exercising, reading, among others.)

We teamed up with Not Real studio to illustrate these situations and we created 8 animations covering different activities. The campaign was completed with videos and live streams from influencers who talk about how they are living through this quarantine and inviting their fans to tell their stories.