Alejandro has 25 years of experience in brand development, communication strategies, global business and sales and marketing management. His professional experience ranges from business consulting at Arthur Anderson to Sales & Marketing management for Reef in Latin America. He has developed large-scale regional events as well as a series of surf movies. He graduated with a degree in Business Administration from the UBA and then did a postgraduate degree in Marketing at the University of San Andres. He’s the father of 3 daughters and really enjoys exploring nature while spiritually staying in tune with oneself. He’s a sports lover with a deep rooted connection in surfing. Alejandro joined Maña Industries in 2020 to expand the team capabilities in diverse regions.